Re-Thinking the American Vineyard Brand
Scribe Winery
Designers Kevin Landwehr & Melissa Constandse created elegantly organic branding with a history that feels relevant today. Cringe-averse copywriting and typography-driven bottles alert the consumer to Scribe’s holistic, “keepers-of-this-land” approach.
Filmed by William Papadin
Like the land and its vintner, Andrew Mariani, the Scribe Winery branding stands out with natural effortlessness.
The Challenge
Connect with younger, highly social premium wine enthusiasts who celebrate farming, love food and drink, and don’t relate to European extravagance.
The Result
Scribe captured an emerging market via relevant graphic design, well-researched writing, and digital and brand leadership. These elements allow for superior social media, marketing, strategic partnerships, and smart PR, creating a disruptive success story that has become one of Sonoma/Napa’s most beloved lifestyle wine brands.
Branding, marketing and design for Magnolia Brewing Company, one of the largest brewing operations in San Francisco
