Re-Thinking the American Vineyard Brand

Scribe Winery

The Challenge
Connect with younger, highly social premium wine enthusiasts who celebrate farming, love food and drink, and don’t relate to European extravagance.

 
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Like the land and its vintner, Andrew Mariani, the Scribe Winery branding stands out with natural effortlessness. 

The Strategy
Deploy subtly disruptive branding (a flipped trademark insignia amidst a refined logo flashes an anti-corporate wink) alongside human-scale tech. Use unusual copy and typography-driven bottles to alert the consumer to Scribe’s holistic keepers-of-this-land approach.

The Result
Scribe captured an emerging market, using digital and brand leadership, social media, marketing, strategic partnerships, and smart PR to help create a disruptive success story that has become one of Sonoma/Napa’s most beloved lifestyle wine brands.