Brand Launch: La Milpa de Rosa Disrupts / by Kevin Landwehr

For the best Mexican chefs, La Milpa de Rosa is New York’s beloved little secret.

Natural, traditional, passionate

It’s been both fun and delicious learning from the sweet people behind Tortilleria La Milpa de Rosa. Though the secret is really the quality of their masa, not the branding, it’s still a great example of the benefits that come with branding from the bottom up: Everything's in sync, from the name to the frame. Here's a look at the new website.