Brand Launch: La Milpa de Rosa Disrupts / by Kevin Landwehr

With 500% growth over 5 months, it’s clear something’s working. La Milpa de Rosa became New York’s top supplier nearly overnight. How? The concept was simple:

They’re doing it wrong, we’re doing it right. 

In addition to the delightful growth, it’s been bizarrely fun working on the branding, mobile / web, and packaging for Tortilleria La Milpa de Rosa. It's a great example of the benefits that come with branding from the bottom up: Everything's in sync, from the name to the frame. Here's a look at the new website.