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old kan
 
 

Old Kan brand in Oakland is blowing up!

I designed the strategy, name, logo, and social energy for a true rebel brand; Old Kan in Oakland, California while Creative Director at 👍GAMUT SF 👍

 

My goal: Capture the soul of a city.
My hypothesis: Crafty beer has jumped the shark.
Set it on fire and watch it burn.

 
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Old Kan brand OK logo

Old Kan

How do you capture the soul of a city? Respect, style, and zero bull.

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The brand is built from the ground up to be social, and uses a reinvention to own the “ok” sign, an easy way for fans to represent and broadcast their love for Old Kan, the city they love, and the people and places that make it great.

 
 

Learn more at Old-Kan.com