The Alembic

Branding & Interior Design for San Francisco’s Food & Cocktail Legend

The Alembic is restaurateur Dave McLean's dedication to cocktail and culinary perfection at every level. Honoring that commitment, I designed and crafted both the branding and a richly detailed interior that communicates early 20th century craftsmanship, recalling an era in Immigrant America where newcomers spent their entire lives dedicated to their trade, and a premium was placed on hard work.

Alembic enjoys a branding program filled with thoughtful graphics and relatable, entertainingly written drink descriptions, which strikes an accessible balance with the enjoyably serious tone of the interiors. A five-pound waterjet cut steel menu holder houses the extensive liquor collection; after all, nothing says “We mean business” like a book you can hardly lift. 

The result? GQ, Esquire, Food & Wine, Gourmet and many more have called The Alembic “The Best Bar in America”. 

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