Magnolia Dogpatch (Smokestack)

Featured on Design Sponge* and “Best Of” lists in all major San Francisco Bay Area newspapers and lifestyle websites, including The San Francisco Chronicle, SF Weekly, SF Gate, Zagat, Eater, CHOW, Yelp, Foursquare, Thrillist, Lonely Planet, SFist, and Trip Advisor.
See the making of Smokestack

 

An analog oasis serving the biggest names of the digital frontier, Magnolia Dogpatch (aka Smokestack at Magnolia Brewing) is a brewery, pub, and restaurant in the Dogpatch neighborhood of San Francisco. The building was originally a factory owned by the American Can Company, who manufactured the world’s first beer can, but it had been stripped of its historic character.

Branding
Interior Design
Print
Digital

Social Media
Content
Apparel
Copywriting

Created from scratch with longtime friends & colleagues Dave McLean, Devin Becker, Eric Heid, and Justin Farrelly, I designed a brand and interior space with a life & story of its own that intersects with the community and its history. This was my opportunity to get my hands dirty; it’s more a feeling than a design. I believe the result is special: Not the concept of time; not a decorative pastiche — just a surprising encountering of a richly detailed moment.