Magnolia

This project for the sprawling collection of MAGNOLIA businesses received Best Of San Francisco accolades from The San Francisco Chronicle, SF Weekly, SF Gate, Zagat, Eater, CHOW, Yelp, Foursquare, Thrillist, Lonely Planet, SFist, and Trip Advisor.

Key Takeaways:

• I’m the type of business artist who moves big ideas from nothing to something.

• I select diverse projects that flex my imagination.

• Bridging director and creator, I masterfully execute the full range of commercial art — from strategy to visuals and interiors — leading teams from marketing concepts to complete experiences.

An analog oasis serving the biggest names of the digital frontier, Magnolia is a brewery, pub, and restaurant in the Dogpatch neighborhood of San Francisco. The building was originally a factory owned by the American Can Company, who manufactured the world’s first beer can, but it had been stripped of its historic character.

Created from scratch with longtime friends & colleagues Dave McLean, Devin Becker, Eric Heid, and Justin Farrelly, we designed a brand and interior space with a life & story of its own that intersects with the community and its history. This was our opportunity to get our hands dirty; it’s more a feeling than a design. I believe the result is special: Not the concept of time; not a decorative pastiche — just a thoroughly surprising encounter.