Building Your Personal Brand

Your personal brand is the combination of your skills, values, and impression, and you can showcase it through your daily actions at work, social media, and networking. By putting your whole personality into your personal brand, you’ll attract people who appreciate and admire you for who you are, and you’ll be happier and more satisfied with your job.

Start with the big question:
What do you want people to think of when they hear your name?

• The quality of your work?

• The type of projects you take?

• Your personal artistic style?

• Your personal values?

• Something more?

Know what you’re aiming for so you can build a brand that hits the mark. You’ll need a strategy — a specific outline of what you’d like to achieve. Write down step-by-step the what, when, and how you plan to achieve your goals.

Personal branding is an effort to:

• Create and influence public perception of an individual

• Assert authority in their industry, elevating their credibility, and differentiating themselves from the competition

• Advance their career, widen their circle of influence, and have a larger impact.

Building a strong personal brand:

• Define who you are, what you enjoy, and what you’re good at

• Consider what makes you unique and what drives you

• Showcase your brand through your daily actions at work, social media, and networking

• Be authentic and true to yourself

• Don’t try to fit what you think other people want to see or hide your personality to appear more “professional”

• Instead, embrace your personality, honor your passions, and build a brand that works for you