Evolving a Real Estate Tech Startup Brand

Topics: Real estate technology, Strategic partnerships, Branding, Usability, Marketing communications, Tradeshows
Roles: Visual Design, Marketing Design, Interface Design
Sketch, Bootstrap, Illustrator, Photoshop, 3D, Word, Keynote
Team: 1 visual designer, 1 marketing director, 1 pm, 4 operations, 3 software engineers, advisors
Status: In Development

REALTORS® aren’t understanding the contextual advantages of the Relola app, which helps Agents leverage local knowledge and harvest social media data. By injecting brand personality via topographical shapes, small-town components, and a brand-forward color scheme, we convey Relola's core value prop: amplifying REALTORS® local expertise. Initial marketing clarity has raised the app store rating to 4.7 stars, and improvements to onboarding walkthroughs reduced pre-oAuth bounce by ~18% in testing. This played a crucial role winning a new REALTORS® partnership against competitors Trulia and Redfin.


Tradeshow Booth


Relola technology helps Realtors disrupt paid marketing media by sharing hyper-local real estate expertise. To tell the product story at the Realtors Annual Conference, every corner of the Relola booth was designed to get Realtors thinking about what makes their community special. Watch the video ↑


Application Icons and User Flows


Website design and Illustrations


Print brochures and promotional goods

Tags: Branding, Art Direction, Relola, Marketing, Design, Sales, Product Design