Thanx

Clean, easily understood communications and intuitive product UX

Contracting as Design Lead for Thanx, I enhanced company-wide communications and product design while reinforcing the brand identity.

Working with marketing, I helped propel a strategic website audit and homepage redesign and led asset production and animation with developers. I supercharged sales opportunities with fully customizable sales decks for AEs, SDRs, and Directors. I added new ideas via consulting, strategy, and ABM landing page designs. I provided design and marketing support for seasonal tradeshows, and pushed marketing initiatives forward via product infographics and gated marketing content.

Working closely with the product team, I created finished product pages, wires, UIs, data visualizations, icons, illustrations, animations, and consistent and compelling user experiences across native mobile apps (iOS and Android) and web apps (dashboards, signup flows).

 

 

Thanx.com How It Works Slice: User Interface & Product Illustrations

 Animated 550px UI slice houses 8 easy-to-understand product illustrations analogous to client-side features. Components: UI, data visualizations, micro-animations, icons, and UX scaled across native mobile and web apps.

Animated 550px UI slice houses 8 easy-to-understand product illustrations analogous to client-side features. Components: UI, data visualizations, micro-animations, icons, and UX scaled across native mobile and web apps.

 
 

Thanx.com Product Benefits pages

Thanx.com Homepage

Thanx Responsive Mobile@2x group 1000.png
 
Homepage UX design

Convention Center Campaign & Tradeshow Booth Design

 
Thanx Tradeshow 10x20 Portmed.png
 
 
 

Print Assets: Experimenting with Process and Achieving Spectacular Results

 

Strategic Partnerships: Jameson Irish Whiskey “Natural Chemistry” Campaign

 
 
 
 

Strategic Partnerships: Kanon Organic Vodka, Vogue, MiLK Studios, New York Fashion Week

Produced Alpha-Influencer events, social engagement techniques, and strategic partnerships (Kanon Organic Vodka, Vogue, retail chains). Guests were able to capture, view, share, and comment on live-stream projections of themselves in real-time. Produced by Nothing Something. Creative Direction: Kevin Landwehr / Videography: Teddy Telles Creative Support: Melissa Constandse & Devin Becker / Executive Producer: Chris Gilbert

 
 
 

Strategic Partnerships: Celebrity Endorsements & Digital Marketing

 
 
 
 
 

Strategic Partnerships: Environmental Design and Event Strategy

 
 

Specialized Web/Print Campaigns: Seasonal Content, Star Photographers

 
 Resin website integrated multi-directional JQuery + HTML5 parallax over live video. Marketed consumer-focused website using analytics, metrics + cutting edge web and mobile technologies,  yielding +500% downloads, +600% inbound contacts, +300% blog subscribers and +380% YOY social media followers.   

Resin website integrated multi-directional JQuery + HTML5 parallax over live video. Marketed consumer-focused website using analytics, metrics + cutting edge web and mobile technologies, yielding +500% downloads, +600% inbound contacts, +300% blog subscribers and +380% YOY social media followers.  

 

Content Creation: Product Launch Teaser Videos

 

Resin is Alchemy. Creative Direction: Kevin Landwehr / Produced by Nothing Something  Videography: Teddy Telles / Art Direction: Kevin Landwehr, Devin Becker & Melissa Constandse / Produced by Chris Gilbert


Content Creation: Simple Branded Video Content for Web

Created and produced constant flow of inexpensive, authentic and humanistic marketing and brand content for Resin website and social streams. Produced by Nothing Something. Creative Direction: Kevin Landwehr. Videography: Teddy Telles. 

Behind the Scenes content created from Resin Photo Shoot. Produced by Nothing Something. Creative Direction: Kevin Landwehr / Videography: Gavin Bellour / Still Photography: Teddy Telles / Still Photography Art Direction: Kevin Landwehr / Models: Will Lewis @ Red / Dace @ Ford / Julia @ Elite Styling: Sara Dunn / Accessories: Made Her Think Hair: Pasquale Ferrante / Makeup: Deanna Melluso Both c/o Emma Lewison @ Artlist Set & Creative Support: Melissa Constandse & Devin Becker Executive Producer: Chris Gilbert


DESIGN & PRODUCTION OF HARDWARE AND GARMENT LABELING

Managed overseas production of hardware and fabric labeling, reducing production costs by 70%.



SEASONAL CAMPAIGNS FOR E-COMMERCE PARTNERS, BILLBOARDS, SCAFFOLDS, BUSES, AND MAGAZINES