Clean, easily understood communications and intuitive product UX
Contracting as Design Lead for Thanx, I enhanced company-wide communications and product design while reinforcing the brand identity.
Working with marketing, I helped propel a strategic website audit and homepage redesign and led asset production and animation with developers. I supercharged sales opportunities with fully customizable sales decks for AEs, SDRs, and Directors. I added new ideas via consulting, strategy, and ABM landing page designs. I provided design and marketing support for seasonal tradeshows, and pushed marketing initiatives forward via product infographics and gated marketing content.
Working closely with the product team, I created finished product pages, wires, UIs, data visualizations, icons, illustrations, animations, and consistent and compelling user experiences across native mobile apps (iOS and Android) and web apps (dashboards, signup flows).
Thanx.com How It Works Slice: User Interface & Product Illustrations
Thanx.com Product Benefits pages
Convention Center Campaign & Tradeshow Booth Design
Print Assets: Experimenting with Process and Achieving Spectacular Results
Strategic Partnerships: Jameson Irish Whiskey “Natural Chemistry” Campaign
Strategic Partnerships: Kanon Organic Vodka, Vogue, MiLK Studios, New York Fashion Week
Strategic Partnerships: Celebrity Endorsements & Digital Marketing
Strategic Partnerships: Environmental Design and Event Strategy
Specialized Web/Print Campaigns: Seasonal Content, Star Photographers
Content Creation: Product Launch Teaser Videos
Content Creation: Simple Branded Video Content for Web
DESIGN & PRODUCTION OF HARDWARE AND GARMENT LABELING
Managed overseas production of hardware and fabric labeling, reducing production costs by 70%.
SEASONAL CAMPAIGNS FOR E-COMMERCE PARTNERS, BILLBOARDS, SCAFFOLDS, BUSES, AND MAGAZINES