Scribe Winery
       
     
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Scribe Winery
       
     
Scribe Winery

Scribe Winery

Rustic Luxury: Branding the Lifestyle of Farming the Contemporary American Vineyard

The Problem: Attract younger, highly social premium wine enthusiasts who celebrate farming, dine ferociously, and don’t aspire to a manufactured European vision of luxury.

American tastemakers don’t always relate to European visions of wealth and excess. Much like the land and its vintner, Andrew Mariani, the Scribe branding stands out with natural effortlessness. 

The Strategy: Deploy subtly disruptive branding (a flipped trademark insignia amidst a refined logo creates a subtle anti-corporate wink) alongside advanced yet human-scale tech. Use unusual copy and minimalist bottles to alert the consumer to Scribe’s no-nonsense, keepers-of-this-land approach.

The Result: Scribe captured an emerging market, using digital and brand leadership, social media, marketing, strategic partnerships, and smart PR to help create a disruptive success story that has become one of Sonoma/Napa’s most beloved lifestyle wine brands.

Scribe Mobile.png
       
     
scribe-meadowood-439.jpg
       
     
Scribe03 alt.jpg
       
     
46.jpg
       
     
       
     
Andrew Mariani for Dockers® Wear The Pants Project (short)
Scribe-Viticultural-Society.jpg
       
     
Branded Box Gals at Scribe - Photograph by Allan Zepeda.jpg
       
     
scribe-nothing something slide.jpg
       
     
13.jpg
       
     
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