Strategic Mystery, Grit and New York-Inspired Artistry Differentiate in a Difficult Market
While Creative Director for Resin I designed the Resin brand identity, brand strategy, mobile & web UX/UI, graphics, art direction and shoots, commercial advertising, strategic social/corporate partnerships, events and brand-integrated showrooms. We won business from Nordstrom, Barneys, Bergdorf Goodman, Bloomingdale’s, Maxfield, Shopbop, Revolve, and ASOS.
This project is a key example of what it takes to work as a design generalist and help startups make the most of their budgets. I trained a team of loyal contributors and made the business a defining aspect of my life, driving significant quarterly revenue increases and a lucrative acquisition by Paper Denim & Cloth in just 2 years.
Mobile eCommerce App
Convention Center Campaign & Tradeshow Booth Design
Print Assets: Experimenting with Process and Achieving Spectacular Results
Strategic Partnerships: Jameson Irish Whiskey “Natural Chemistry” Campaign
Strategic Partnerships: Kanon Organic Vodka, Vogue, MiLK Studios, New York Fashion Week
Strategic Partnerships: Celebrity Endorsements & Digital Marketing
Strategic Partnerships: Environmental Design and Event Strategy
Specialized Web/Print Campaigns: Seasonal Content, Star Photographers
Content Creation: Product Launch Teaser Videos
Content Creation: Simple Branded Video Content for Web
DESIGN & PRODUCTION OF HARDWARE AND GARMENT LABELING
Managed overseas production of hardware and fabric labeling, reducing production costs by 70%.
SEASONAL CAMPAIGNS FOR E-COMMERCE PARTNERS, BILLBOARDS, SCAFFOLDS, BUSES, AND MAGAZINES