Resin Denim

Mystery, grit and New York-inspired artistry differentiate a brand in a challenging market

 

Branding, Art Direction, Creative Direction

I designed the Resin brand identity, brand strategy, mobile & web UX/UI, graphics, art direction and shoots, commercial advertising, strategic social/corporate partnerships, events and brand-integrated showrooms. We won business from Nordstrom, Barneys, Bergdorf Goodman, Bloomingdale’s, Maxfield, Shopbop, Revolve, and ASOS.

This project is a key example of my work as a design generalist and how that helps startups make the most of their budgets. I trained, managed, and led a team of loyal contributors, driving quarterly revenue increases and a lucrative acquisition by Paper Denim & Cloth. 

 

Tradeshow Booth Design

Convention Center Campaign

Resin+Campaign+Downtown.jpg
 
 
 

Print Assets: Experimenting with Process and Achieving Spectacular Results

 

Strategic Partnerships: Jameson Irish Whiskey “Natural Chemistry” Campaign

 
natural chemistry billboard.jpeg
 

Strategic Partnerships: Kanon Organic Vodka, Vogue, MiLK Studios, New York Fashion Week

Designed and produced branded experiential alpha-Influencer events, social engagement concepts, and strategic partnerships (Kanon Organic Vodka, Vogue, retail chains).

For this event, guests were able to capture, view, share, and comment on live-stream projections of themselves in real-time.

Produced by Nothing Something. Creative Direction: Kevin Landwehr Videography: Teddy Telles Creative Support: Melissa Constandse & Devin Becker / Executive Producer: Chris Gilbert

Strategic Partnerships
Environmental Design + Event Strategy

 

Strategic Partnerships
Celebrity Endorsements + Digital Marketing

 

Specialized Web/Print Campaigns:
Seasonal Content, Star Photographers

 Resin website integrated multi-directional JQuery + HTML5 parallax over live video. Marketed consumer-focused website using analytics, metrics + cutting edge web and mobile technologies,  yielding +500% downloads, +600% inbound contacts, +300% blog subscribers and +380% YOY social media followers.

Resin website integrated multi-directional JQuery + HTML5 parallax over live video. Marketed consumer-focused website using analytics, metrics + cutting edge web and mobile technologies, yielding +500% downloads, +600% inbound contacts, +300% blog subscribers and +380% YOY social media followers.

 
 

Content Creation: Product Launch Teaser Videos and Simple Branded Video Content for Web

Resin is Alchemy. Creative Direction: Kevin Landwehr / Produced by Nothing Something  Videography: Teddy Telles / Art Direction: Kevin Landwehr, Devin Becker & Melissa Constandse / Produced by Chris Gilbert

Created and produced constant flow of inexpensive, authentic and humanistic marketing and brand content for Resin website and social streams. Produced by Nothing Something. Creative Direction: Kevin Landwehr. Videography: Teddy Telles. @ Elite Styling: Sara Dunn / Accessories: Made Her Think Hair: Pasquale Ferrante / Makeup: Deanna Melluso Both c/o Emma Lewison @ Artlist Set & Creative Support: Melissa Constandse & Devin Becker Executive Producer: Chris Gilbert

Behind the Scenes content created from Resin Photo Shoot. Produced by Nothing Something. Creative Direction: Kevin Landwehr / Videography: Gavin Bellour / Still Photography: Teddy Telles / Still Photography Art Direction: Kevin Landwehr / Models: Will Lewis @ Red / Dace @ Ford / Julia @ Elite Styling: Sara Dunn / Accessories: Made Her Think Hair: Pasquale Ferrante / Makeup: Deanna Melluso Both c/o Emma Lewison @ Artlist Set & Creative Support: Melissa Constandse & Devin Becker Executive Producer: Chris Gilbert


Design and Production of Hardware and garment Labeling

Managed overseas production of hardware and fabric labeling, reducing production costs by 70%.


Seasonal Campaigns for eCommerce Partners, Billboards, Scaffolds, Buses, and Magazines