My goal: Capture the soul of a city.
My hypothesis: Crafty beer has jumped the shark.
Set it on fire and watch it burn.
How do you capture the soul of a city? Respect, style, and zero bull.
The brand is built from the ground up to be social, and uses a reinvention to own the “ok” sign, an easy way for fans to represent and broadcast their love for Old Kan, the city they love, and the people and places that make it great.