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old kan
 
 

Branding for Old Kan in Oakland is OK!

Now for something different: The name, logo, strategy, and social energy for a true rebel brand: Old Kan Beer in Oakland, California, created as Brand Director for 👍GAMUT 👍

 
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Old Kan brand OK logo

Old Kan

How do you capture the soul of a city? Respect, style, and zero bull.

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The Old Kan Beer brand is built from the ground up to be social. The Old Kan logo uses a graphic reinvention to own the “OK” sign, creating an easy way for fans to represent and broadcast love for Old Kan Beer and the city of Oakland.

 
 
 
 

Learn more at Old-Kan.com

 
Old Kan Naming

Old Kan Naming