Denizen

An innovative Fintech showcase for a banking giant

Topics: Mobile UX, Finance, Banking, Disruption, Currency exchange
Roles: Visual and Brand Design, Mobile UX, Presentation 
Tools: Sketch, Zeplin, Excel, Powerpoint
Team: 2 VPs, 1 visual designer, 1 pm, 2 operations, multiple advisors 

 
 

SELLING TECHNOLOGY
Brought experiential focus to Denizen’s responsive banking technology products.

 

ATTRACTING CAPITAL
Led design of strategic package attracting an 18 month, $44M commitment to Denizen, an app-based financial service.

 

TEAM CHEMISTRY
Working with the VP of Finance and VP of Marketing and Development, I provided UI and brand consistency, linking assets across product, web, marketing, and sales, and helped earn consensus among board stakeholders.

 
 

A trusted banking stalwart entering the digital world, BBVA needed a confident, modern design that would correct luddite and off-brand errors, assure stakeholders, and earn continued financial support. My job was to lead design of an initial strategic innovation package showcasing BBVA's premiere technology product, Denizen. In this role I was directly responsible for expanding Denizen's branding and providing visual information design, graphics, and copywriting.

Working directly with the VP of Finance and VP of Marketing and Development, I corrected visualizations and collections of data and financial content, assuring brand-consistency and technological capability were forward-facing. I designed visual cues that integrated brand image across product, web, marketing, and sales, and helped win consensus among board stakeholders. 

Our completed visual design successfully achieved its key performance goal, winning an 18 month, $44M commitment to the new app-based financial service.