I believe in great possibilities. Let’s create a ketchup brand that can dethrone Heinz.
I believe in new ideas. Let’s print logos on the cardboard of toilet paper rolls so men can remember what they last bought.
I believe in better design. For me, while perfecting an experience, basic needs like eating/breathing are a nuisance.
I gotta start with heart. Communicate with respect and give people opportunities to deliver great work.
I’ve worked and lived in Miami, North Carolina, NYC, and San Francisco; I know cities; I know folks.
My enthusiasm for the brand experience goes beyond wireframes and whiteboards. I care about people.
I believe everything can be improved — ourselves included.
I’m a Design Director with 9+ years experience leading an independent agency focused on user experience and brand content strategy.
In my spare time I design restaurants, paint, play tennis, and drink good drinks; often while holding a baby.
I’ve been fortunate enough to create work for some great clients including; Microsoft, Google, Nike, Universal, Nissan, Moët Hennessy Louis Vuitton, FICO, Blackberry, Invisalign, Hilton, Rockwell Group, John Varvatos, Kanon Organic Vodka, Resin Denim, The American Red Cross, Scribe Winery, Magnolia Brewing, and UNC.
I’ve collected meaningless or prestigious awards & accolades for excellence in marketing and design, including an AIGA 20/20 Gold, NEENAH Silver Block, and a HOW International Design Award. My work is featured in books & journals by publishers including Gestalten, Rockport, The New York Times, New York Magazine and The San Francisco Chronicle.