Smokestack at Magnolia Brewing Company
An analog oasis serving the biggest names of the digital frontier, Smokestack at Magnolia Brewing is a one-of-a-kind brewpub and barbecue joint tucked into a shiny new brewery in San Francisco’s post-industrial Dogpatch neighborhood. The building was originally a factory owned by the American Can Company, the corporation that manufactured the world’s first beer can.
Created from scratch with longtime friends & colleagues Dave McLean, Devin Becker, and Eric Heid, I created a brand and interior space with a life & story of its own that intersects with the community and its history. This was my opportunity to get my hands dirty; it's more a feeling than a design. The result is, I think, special: Not the concept of time; not a decorative pastiche — just a surprising encountering of a richly detailed moment.