While Creative Director of Marketing for Resin I created Resin’s identity, brand strategy, mobile & web UX/UI, graphics, art direction and shoots, commercial advertising, strategic partnerships, events and brand-integrated showrooms, securing business from Nordstrom, Barneys, Bergdorf Goodman, Bloomingdale’s, Maxﬁeld, Shopbop, Revolve, and ASOS.
I believe the great win here was the joy for process I cultivated within the various corporate stakeholders. We built a team of loyal contributors who made the business a defining aspect of their lives, and as a by-product drove significant average quarterly revenue increases, resulting in a lucrative acquisition by Paper Denim & Cloth in just 2 years.
JAMESON CAMPAIGN - STRATEGIC PARTNERSHIPS
RESPONSIVE CONSUMER FOCUSED WEBSITE
COMMERCIAL CAMPAIGN - PRODUCT LAUNCH
Designed identity, brand strategy, commercials, graphics, catalogs, art direction and shoots, advertising, strategic partnerships, events and brand-integrated product outlets, inflating company valuation by $12 million over 4 quarters.
ENVIRONMENTAL DESIGN & EVENT STRATEGY
Conceived of and captured influencer events and influencer assets, leveraging strategic partnerships to increase event ROI by 135%.
BRANDED VIDEO CONTENT
DESIGN & PRODUCTION OF HARDWARE AND GARMENT LABELING
Managed overseas production of hardware and fabric labeling, reducing production costs by 70%.
PRINT & GARMENT ASSETS: INVENTING NEW PROCESSES AND ACHIEVING SPECTACULAR RESULTS
SEASONAL CAMPAIGNS FOR E-COMMERCE PARTNERS, BILLBOARDS, SCAFFOLDS, BUSES, AND MAGAZINES