Case Study: Resin Denim

While Creative Director of Marketing for Resin I created Resin’s identity, brand strategy, mobile & web UX/UI, graphics, art direction and shoots, commercial advertising, strategic partnerships, events and brand-integrated showrooms, securing business from Nordstrom, Barneys, Bergdorf Goodman, Bloomingdale’s, Maxfield, Shopbop, Revolve, and ASOS.

I believe the great win here was the joy for process I cultivated within the various corporate stakeholders. We built a team of loyal contributors who made the business a defining aspect of their lives, and as a by-product drove significant average quarterly revenue increases, resulting in a lucrative acquisition by Paper Denim & Cloth in just 2 years.

 
 

Convention Center Campaign

Resin Campaign Downtown

JAMESON CAMPAIGN - STRATEGIC PARTNERSHIPS

RESPONSIVE CONSUMER FOCUSED WEBSITE

Resin website integrated multi-directional JQuery + HTML5 parallax over live video. Marketed consumer-focused website using analytics, metrics + cutting edge web and mobile technologies, yielding +500% downloads, +600% inbound contacts, +300% blog subscribers and +380% YOY social media followers.  

Resin website integrated multi-directional JQuery + HTML5 parallax over live video. Marketed consumer-focused website using analytics, metrics + cutting edge web and mobile technologies, yielding +500% downloads, +600% inbound contacts, +300% blog subscribers and +380% YOY social media followers.  


COMMERCIAL CAMPAIGN - PRODUCT LAUNCH

Resin is Alchemy. Creative Direction: Kevin Landwehr / Produced by Nothing Something  Videography: Teddy Telles / Art Direction: Kevin Landwehr, Devin Becker & Melissa Constandse / Produced by Chris Gilbert


Designed identity, brand strategy, commercials, graphics, catalogs, art direction and shoots, advertising, strategic partnerships, events and brand-integrated product outlets, inflating company valuation by $12 million over 4 quarters.


ENVIRONMENTAL DESIGN & EVENT STRATEGY

DIGITAL MARKETING

DIGITAL MARKETING

Conceived of and captured influencer events and influencer assets, leveraging strategic partnerships to increase event ROI by 135%.


BRANDED VIDEO CONTENT

Produced Alpha-Influencer event and enhanced strategic partnerships (Kanon Organic Vodka, Vogue). Guests were able to capture images, live-stream to each other's mobile devices, comment, share, and watch as real-time media are live-projected into each room. Produced by Nothing Something. Creative Direction: Kevin Landwehr / Videography: Teddy Telles Creative Support: Melissa Constandse & Devin Becker / Executive Producer: Chris Gilbert

Created and produced constant flow of inexpensive, authentic and humanistic marketing and brand content for Resin website and social streams. Produced by Nothing Something. Creative Direction: Kevin Landwehr. Videography: Teddy Telles. 

Behind the Scenes content created from Resin Photo Shoot. Produced by Nothing Something. Creative Direction: Kevin Landwehr / Videography: Gavin Bellour / Still Photography: Teddy Telles / Still Photography Art Direction: Kevin Landwehr / Models: Will Lewis @ Red / Dace @ Ford / Julia @ Elite Styling: Sara Dunn / Accessories: Made Her Think Hair: Pasquale Ferrante / Makeup: Deanna Melluso Both c/o Emma Lewison @ Artlist Set & Creative Support: Melissa Constandse & Devin Becker Executive Producer: Chris Gilbert


DESIGN & PRODUCTION OF HARDWARE AND GARMENT LABELING

Managed overseas production of hardware and fabric labeling, reducing production costs by 70%.


PRINT & GARMENT ASSETS: INVENTING NEW PROCESSES AND ACHIEVING SPECTACULAR RESULTS


SEASONAL CAMPAIGNS FOR E-COMMERCE PARTNERS, BILLBOARDS, SCAFFOLDS, BUSES, AND MAGAZINES