Rule Number One: Present a Brand Like You Give a Damn.

Stop presenting 4, 5, 6, 10, 15 brands to your client. You may think you're providing a service by flashing all of that design muscle; but it's more likely you're confusing them with multiple possibilities so that you can avoid making a decision. Instead of validating your fee by showing all of the pixels you pushed, decide what's best for the brand and put your effort behind an energetic, defensible presentation of your ideas for the brand.

 
Old Kan Beer Co Branding.png

Feature 1

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Feature 2

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Vivamus a ante congue, porta nunc nec, hendrerit turpis. Integer tempus, elit in laoreet posuere, lectus neque blandit dui, et placerat urna diam mattis orci. Mauris id fermentum nulla. In sit amet felis malesuada, feugiat purus eget, varius mi.

Feature 3

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Aenean eu justo sed elit dignissim aliquam. Nulla eu pretium massa.