The Task: Assist Bernard Arnault, Chairman of Moët Hennessy-Louis Vuitton, with the acquisition of a 49% stake in EDUN; convince the French luxury giant that taking its first serious steps into ethical fashion would enhance their portfolio.

The Strategy: Disrupt long-held concerns among high-level LVMH executives who perceived“ethical” and “green” fashion as anti-luxury by encapsulating the EDUN brand portfolio into a luxurious yet organic package.

The Result: A richly tactile visual tour that could be held, experienced, shared and discussed over the course of several meetings. The deal went through.