Diesel Embassy Concept
       
     
 Statements derived from snippy revolutions, goofy island idiots, pissy teens, and mental-floss fringe folk-art homes.   1. MOVE ON OVER OR WE’LL MOVE ON OVER YOU   2. COME AND TAKE IT   3. WE’RE ALL HERE BECAUSE WE’RE NOT ALL THERE   4. DUE TO RAIN THE REVOLUTION HAS BEEN POSTPONED   5. REST IN HELL   6. LIVE BY GOLDEN RULE   Paired with Embassy literature:   THE DIESEL ISLAND EMBASSY GRANTS YOU ASYLUM   ARE YOU SEEKING INSANE ASYLUM?   DIESEL ISLAND REFUGEE CAMP FOR ETERNALLY DISPLACED PERSONS   WE, THE DIESEL REFUGEES.   ALL CITIZENS ENTITLED TO ONE PERMANENT VACATION ONLY   ATTENTION ALL REFUGEES:   HERE YOU ARE FREE 
       
     
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Backstage Diesel Spring Summer 2011 AD Campaign (16).JPG
       
     
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Diesel Embassy Concept
       
     
Diesel Embassy Concept

The Diesel Embassy was envisioned as a sweet fort of patchwork denim, steel scrap, cotton sheets, fronds, signage and whatever crap we could get our paws on. Populated by models in Diesel swimwear, these rebels reside among mannequins in dry suits with red government ties, awkwardly laying in hammocks. 

In an island setting, these lifeless suits silently hold their decrees and clipboards, and the cool kids are all out living the Diesel Island dream. 

In addition to a background of hilariously awful signage, traditional ideas of governance get twisted into snarky expressions of proletariat exuberance. Statements of rebellion trigger emotional responses specific to a youth-minded market. These statements create a noticeable gap between this new concept and the short, familiar, two-word “BE STUPID” campaign. These lengthy statements are also supported by the primitive island-sign style of typography.

 Statements derived from snippy revolutions, goofy island idiots, pissy teens, and mental-floss fringe folk-art homes.   1. MOVE ON OVER OR WE’LL MOVE ON OVER YOU   2. COME AND TAKE IT   3. WE’RE ALL HERE BECAUSE WE’RE NOT ALL THERE   4. DUE TO RAIN THE REVOLUTION HAS BEEN POSTPONED   5. REST IN HELL   6. LIVE BY GOLDEN RULE   Paired with Embassy literature:   THE DIESEL ISLAND EMBASSY GRANTS YOU ASYLUM   ARE YOU SEEKING INSANE ASYLUM?   DIESEL ISLAND REFUGEE CAMP FOR ETERNALLY DISPLACED PERSONS   WE, THE DIESEL REFUGEES.   ALL CITIZENS ENTITLED TO ONE PERMANENT VACATION ONLY   ATTENTION ALL REFUGEES:   HERE YOU ARE FREE 
       
     

Statements derived from snippy revolutions, goofy island idiots, pissy teens, and mental-floss fringe folk-art homes. 

1. MOVE ON OVER OR WE’LL MOVE ON OVER YOU 

2. COME AND TAKE IT 

3. WE’RE ALL HERE BECAUSE WE’RE NOT ALL THERE 

4. DUE TO RAIN THE REVOLUTION HAS BEEN POSTPONED 

5. REST IN HELL 

6. LIVE BY GOLDEN RULE 

Paired with Embassy literature: 

THE DIESEL ISLAND EMBASSY GRANTS YOU ASYLUM 

ARE YOU SEEKING INSANE ASYLUM? 

DIESEL ISLAND REFUGEE CAMP FOR ETERNALLY DISPLACED PERSONS 

WE, THE DIESEL REFUGEES. 

ALL CITIZENS ENTITLED TO ONE PERMANENT VACATION ONLY 

ATTENTION ALL REFUGEES: 

HERE YOU ARE FREE 

4ae12-dieseldislike3.png
       
     
25d76-dieselisland.png
       
     
DieselEmbassy_Window_DesignBrief_NSNY_Page_07.jpg
       
     
55db2-dieselinorout.png
       
     
DieselEmbassy_Window_DesignBrief_NSNY_Page_04.jpg
       
     
Backstage Diesel Spring Summer 2011 AD Campaign (16).JPG
       
     
DieselEmbassy_Window_DesignBrief_NSNY_Page_03.jpg
       
     
DieselEmbassy_Window_DesignBrief_NSNY_Page_05.jpg
       
     
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DieselEmbassy_Window_DesignBrief_NSNY_Page_11.jpg
       
     
DieselEmbassy_Window_DesignBrief_NSNY_Page_14.jpg
       
     
DieselEmbassy_Window_DesignBrief_NSNY_Page_08.jpg
       
     
DieselEmbassy_Window_DesignBrief_NSNY_Page_09.jpg
       
     
69b7b-dieselislandibiza3.png
       
     
DieselEmbassy_Window_DesignBrief_NSNY_Page_10.jpg
       
     
DieselEmbassy_Window_DesignBrief_NSNY_Page_12.jpg
       
     
DieselEmbassy_Window_DesignBrief_NSNY_Page_13.jpg
       
     
DieselEmbassy_Window_DesignBrief_NSNY_Page_15.jpg