...developing names, branding, design thinking, wireframes, and marketing concepts for Rivers Agency in Chapel Hill. Most recently CURRENT ArtSpace powered by Carolina Performing Arts. Just before that, I did the same with the GAMUT Agency for two breweries: Old Kan in Oakland and Gravity Heights in San Diego.
My approach to the modern brand: Be clean, noticeable, nimble, responsive, flexible, cool, natural, textural, unexpected, edgy, classic, timeless, beyond trend, and a labor of affection.
CURRENT Artspace + Studio, Powered by Carolina Performing Arts.
Opening in 2018 at Carolina Square in Chapel Hill, North Carolina, CURRENT ARTSPACE+STUDIO is Carolina Performing Arts new unrestricted Arts lab.
Creating a tide of positive spirit, adding good to the soul of a city, tough & welcoming, complex and simple, strange yet familiar.
My take on the Endless Summer is fun and full of character. It's an image you've grown to cherish; a spirit, a feeling, a memory.